“Brands wont work with you if you swear on your blog.”
I’ve been hearing this shit for near on eighteen months now and I’m here to tell you that this categorically isn’t true. It is not a black and white fact, that swearing on your blog is bad for business.
This blog is full of swear words, because my head is full of fucks. It’s just the way I am. And because I write the way I am, the fucks and shits – well they get out. They get out all over the shop.
But none of those fucks have stopped me getting work through this blog. I have not been put on a universal filth-pot black list.
Why? Because that list doesn’t exist.
I work with brands and I get paid. Even regaling the nation with tales of calling my husband a cunt, didn’t seem to stem the steady trickle of opportunities heading my way.
Case In Point
When I wrote this post : I Don’t Mind That My Three Year Old isn’t Potty Trained, So Why Do You?, it contained several instances of the word ‘shit’. It got picked up my Mumsnet as Blog Of The Day and subsequently a well known PR company. They then asked me to write on a paid Andrex campaign, to do with potty training.
A couple of shits here and there didn’t even touch the sides. No one spat out their coffee and branded me an uneducated hoodlum.
Now don’t get me wrong, I’m not claiming that the paid opportunities heading my way are relentless. I am not sifting through a sea of people falling over themselves to work with me. But all things considered I do quite well. I do get offered consistent, well paid work in spite of my high levels of profanity.
Or is it actually because of the profanity?
After all, this blog would not be this blog if I didn’t swear. Because if I didn’t swear, it wouldn’t be authentic. It wouldn’t be relate-able. It would be censored in the worst way, because I would be constantly second guessing myself.
Brands will work with me, brands mostly request to work with me.
Now For Some Dick Head Name Dropping
I’ve re-written this part here several times. It’s hard not to sound like a dick when ‘name dropping’ brands you have worked with. So I’m not going to be a knob and do that, I’ll just pop a couple of links in here – in case you want examples. Just to prove the point I’m trying to make.
There are others but these are the ones I’ve particularly enjoyed.
And Now For The Truth
The truth is, just like there are people who don’t like swearing, there will be brands who don’t as well. There will be companies, big brands that I will never get to work with, because of my inclination towards the word fuck. This is the truth, I know it.
But guess what folks?!
There are shit loads of brands! Truck loads. And for every ten brands that you can’t work with, there are 50 gazillion you could. Potentially. Now and in the future.
And you have to ask yourself – how many brands can you work with anyway? How much time do you have? Do you even want to work with loads of brands?
I know I don’t.
I don’t want this site to be full to the brim with adverts and reviews. I’d like to work with some brands. Some good brands, ones I like. And then I want to write blog posts or make crappy YouTube Videos with my kid. Exactly the way I want to.
I don’t want to work with all the brands, all the time – at the cost of writing and especially not at the cost of swearing.
So if swearing when you write comes naturally to you, if it just feels right. Don’t believe them when they say Mummy Bloggers shouldn’t swear. Don’t believe them when they say that brands won’t work with you.
They don’t know what the fuck they are talking about.