Earlier this year I was lucky enough to be approached by Katarina Stetz, the founder of the company Ninni Skincare. Back in June, I was attending the BritMums Live Conference in London and Katarina offered to sponsor me and to represent her unique skin care brand.

Ninni are a company with a very modern take on skin care, in that they know the science and give you the tools to customise your own product. You can choose from a variety of gorgeous scents all based in natural oils, working to hydrate and rejuvenate your skin.

Katarina started her company from scratch during maternity leave and hasn’t looked back since. She is a working mother juggling her family life and running her own business.

 

What’s your typical day?

I get up quite early, around 5.30. I’m not a morning person at all, but I need an hour of silent alone time before the kids wake up. After a couple of lattes I drag the kids out of bed and get them ready for school. My husband usually takes them to school and I go to the gym. I start working with NINNI around 9.30. I try to focus on one topic each day – social media one day, product development the next and so on.

Most days I work from home, it’s the most time efficient – I don’t have to waste time on commuting and I have the flexibility to do some household tasks as well. The trick is to be disciplined, and not do too much at home during the day. Sometimes I limit myself and say I can only tidy up for 20 min, and then I have to go back to work. It’s easy to loose the day otherwise.

Is that your ideal day and the way you’d like to work?
I’m very lucky in that sense that I am happy with the way I work. Hence my perfect day would be similar to my normal day. A perfect day would be a day when the kids listen to me, do what I ask them to, and that I focus 100% on my job during the day and completely ignore what needs to be done during the day (and resist the temptation of Netflix). I don’t know how I would have managed to work in an office and also take care of the kids. I tried it a couple of years and it almost crushed me -I have enormous respect for mums who do.

How did Ninni begin?
I was at the end of my maternity leave and looking for a job. I’d just failed the interview for my dream job (or so I thought) and I was devastated and drowned my sorrows in daytime TV and chocolate. Then a couple of days after the “failure” I saw an ad about personalized snack boxes and it struck me that I could do this for skincare. I couldn’t shake the idea, so I just went for it and I’ve never regretted it.
 ninni-group

What is in your day bag?
The usual stuff computer, keys, mobile etc. I always have a couple of samples of NINNI moisturizers (you never know when you meet a VIP to give them to). In the last month I’ve added and a reusable Starbucks cup, to reduce waste.

What do you wish you’d known before you had children?
That no matter how much you try to have a 50/50 split of parenting (as Swedish parents we take this for granted), the mother will always end up being the primary care taker and carry more weight.

Is it hard balancing your family life and work demands?
Absolutely. I’m lucky to be my own boss so I can adjust my time so my work schedule fits my
private kids schedule and vice versa. But there was a time when I couldn’t and it was terrible. Some days I still find it difficult, but nowhere near as challenging as when I was working for someone else. I admire all mums who juggle work and family life. You’re all Wonder Woman.
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What’s the best advice you’ve taken in life?
My grandmother made me promise her that I would get an education and make sure I always had way of supporting myself and my kids if needed. I think that is very important. You never know what can happen, so you need to make sure you have a way of supporting yourself.

What do you need to start your own business and what advice would you give to budding entrepreneurs?
Read the book ‘The Lean Start-Up’, it describes a good approach and methodology for starting a business. Start small and see if that works, if it does then continue on that path. If it doesn’t then you’ve risked very little and you can pivot and take a step in another direction. Key is to always try
things in a small scale. Secondly is to know that real value your time has. When you start working for yourself it’s easy to book lunches with friends, fill a day with errands etc – which prevents you from doing actual work. Your time is precious so use it carefully. Always have an intention with what you do.

What are your goals for the year ahead?
The main goal for next year is to expand our product range and give you more options / combinations (basecreams, active blends and scents) to choose from when you create your product. In early 2017 we will launch more options and we will gradually add more choices throughout the year. Also we will launch a YouTube channel and a new website. So over all it’s going to be a very exciting year for us.
 *Photo Credit: Emily Gray Photography
An Interview With Katarina Stetz, Founder Of Ninni Skincare

18 thoughts on “An Interview With Katarina Stetz, Founder Of Ninni Skincare

  • December 1, 2016 at 12:16 pm
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    I have so much admiration for people who start their own business – especially busy parents! Good luck with the business – it sounds great. #stayclassymama

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  • December 1, 2016 at 12:22 pm
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    It’s so great that you can be disciplined enough to work from home, I’m pretty sure I would lose track of time with the mundane stuff and get behind on work!

    #stayclassymama

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  • December 1, 2016 at 1:52 pm
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    Wow 5.30 is early! I haven’t heard of this brand before but will be looking it up. She is so right about the parenting balance. Good luck for 2017 it sounds very exciting.
    #StayClassyMama

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  • December 1, 2016 at 2:00 pm
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    Kudos to Katrina working from home. I would fail miserably because I would actually end up loosing the day doing house work and washing etc and erm drinking coffee and watching netflix and generally procrastinating.

    Thanks for hosting #stayclassymama

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  • December 1, 2016 at 2:01 pm
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    Full of admiration for this lady. It takes hard work, guts and determination. It’s always interesting reading about someone’s day – such a great insight. Alison x #StayClassyMama

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  • December 1, 2016 at 2:47 pm
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    I can NOT imagine starting up such an incredible business. I can barely move this blog and start the coffee maker some days!

    #stayclassymama

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  • December 1, 2016 at 3:02 pm
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    anyone who makes a go of their own business is a total winner in my eyes – it takes guts. great to read #stayclassymama

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  • December 1, 2016 at 6:41 pm
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    I’d not heard of it NINNI until today so I can have look and check it out. Starting a business is a massive leap of faith, well done! #stayclassymama

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  • December 1, 2016 at 7:03 pm
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    I’ve never heard of NINNI but I love to read about women who have started their own business and made a success. It inspires me to do something more with my life, although I seriously lack the motivation, I would love to have the drive to do it! #stayclassymama

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  • December 1, 2016 at 8:41 pm
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    I have so much admiration for people who go after their dreams like this. Love your grandmother’s advice. So true! Will look out for the brand #stayclassymama

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  • December 2, 2016 at 4:44 am
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    I haven’t heard of this before, but I am definitely going to check it out!
    #stayclassymama

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  • December 2, 2016 at 9:04 pm
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    A truly inspirational woman. And so true about the 50/50 parenting split never quite happening. #stayclassymama

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  • December 2, 2016 at 10:45 pm
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    This is a really inspiring post, thanks for sharing 🙂 #stayclassymama

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  • December 3, 2016 at 5:38 pm
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    It sounds like your grandmother gave you very good advice!
    I would love to read the book and see how it transpires to building a business from a blog.
    I don’t fancy being an office mum and would love to be able to work from home as soon as possible! (I’ve set five years as an achievable goal) #stayclassymama

    Reply
  • December 7, 2016 at 8:40 pm
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    Ah I agree with her regarding the working mum thing and totally admire you and Megan for managing it! I’m a natural skincare advocate so I may have to look into this…

    Reply

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